Hiroki Nakamura of visvim

It was the year 2000, and Hiroki Nakamura launches his now massive brand, visvim. Originally just focussing footwear, the brand now has a major play in the field of apparel, accessories and lifestyle items.  

In a recent interview with Hypebeast, Hiroki answers some questions.

visvim’s designs are long-lasting and develop unique appearances overtime. What’s your infatuation with stylish and functional apparel? 

I always liked old stuff, vintage products. I’ve collected all sorts of things. When I launched visvimin 2000 and started creating products myself, I became passionate about making things that would “stay with you” for a long time. Initially, I focused on footwear. I didn’t want to create simply attractive designs, I wanted to create something different to existing footwear—something more substantial based on my personal perspective. I think that things that ”stay with you” over the years are always meaningful, and that’s especially true of footwear. You can feel comfortable the moment you put a shoe on. There’s also a real pleasure in owning something with intrinsic value and in developing a fondness for something you’ve owned a long time. It’s certainly one way to get true enjoyment from products. My role is to package these concepts into products for the consumer.

Quality a key factor to visvim’s design aesthetics. 

One of my key design concepts is to “create products from the inside.” I design not from the outside in, but from the inside out. In other words, I start with the materials and construction. Just like people, the glow they have, it comes from the inside. That kind of beauty is different from anything external, anything that’s just tacked onto the outside. With the passage of time, anything made from the outside will eventually deteriorate. By contrast, something made from the inside out only gets more beautiful over time. That’s the kind of beauty I want to offer people.

Pharrell Williams has been a long time idol for me. First slaying the music industry with N.E.R.D then into the business and fashion world, all whilst he’s holding together being a role model and a great family man. This time round, he is on the cover for WSJ. Magazine for there September man’s fall style issue. Peter Lindbergh is the photographer, taking on a black and white theme from portrait shots to full body. This styling works perfect for an everyday look for those conscious of their look - perfect for those looking for more than your basics.  

An excerpt from the article appears below while the full piece can be read over at WSJ‘s website.

As dusk begins to paint a warm summer day in pinks and oranges, Pharrell Williams arrives at a studio in L.A.’s San Fernando Valley whose atmosphere seems entirely consistent with the mystical calm of a man who has lately seemed to float into public appearances on a lotus flower. In a courtyard behind a pair of tall, ivy-framed wooden doors, a mossy fountain babbles and blue jacaranda blossoms pool on the flagstones. Just inside the studio itself, beneath a plaque certifying the multiplatinum status of Rihanna’s Good Girl Gone Bad, a celadon Buddha presides over a couple of music technicians watching a football game and eating M&Ms. One of them uses his knees to squeeze a pillow embroidered with the words “You Have Free Will.” Down the hall, perfectly insulated, Snoop Dogg toys with rhythms for a new track.

Pharrell arrives late. A crew from NBA 2K, the hugely popular basketball video game, has already assembled on a freshly built set, where Pharrell’s avatar will be generated by 68 cameras aimed simultaneously at his head. As if prepping for an MRI, he is asked to remove all metal objects from his person, including several Chanel necklaces whose costume jewels he has replaced with large pearls and jade beads, as well as a set of gold tooth caps he commissioned from a Brooklyn jeweler named Gabby. (All members of Pharrell’s retinue wear these discreet grills on the sides of their mouths. “It makes us feel like a tribe,” explains his wife, Helen Lasichanh, who also wears a camouflage jacket and shorts embellished with little yellow ducks, by the designer Mark McNairy, and oversize houndstooth stockings.)

Pharrell sits down, and the director guides him through a sequence of facial expressions: Pucker your mouth as if saying Wednesday; wrinkle your nose like a rabbit; squint as though you’re in an old western; glare as if you’re ready for a fight; grin, gape, scrunch, snarl, smirk. Finally, he asks Pharrell for sorrow, and the musician responds by lowering his eyelids and letting his jaw slacken. There are no hyperbolized frowns or lavish sobs. “Now, that is the best sorrow I’ve seen in a long time,” the director declares. “Most people can’t do sorrow like that.”

A wry smile suggests that the irony is not lost on Pharrell, the 41-year-old singer, songwriter, producer, fashion designer, art collector, philanthropist and, starting this month, coach on NBC’sThe Voice, who ascended to superstardom this year on a campaign of universal happiness. Indeed, 2014 has been a sort of sustained coronation. It began at the Grammy Awards in January, where Pharrell won in four categories, including producer of the year, and where he donned a giant, dimpled hat that became the season’s most contemplated item of haberdashery. It reached its peak when the song “Happy” — penned for the Despicable Me 2 soundtrack and repurposed as the first single off his solo album G I R L — topped the charts in 25 countries. In the United States, the single sold more copies in the first half of the year than any song has ever sold in the first half of any year in digital history.

Billy & Write

So. As of late, I’ve been writing a bit to keep myself sane and creative, and most importantly, inspired. Im going to start posting what I’ve written in chapters on a little blog I’ve created. Each week I’ll be aiming to have a new chapter to a story. Whoever is interested, keep an eye out on it or follow along if you would. Any thoughts and feedback please let me know - would be appreciated.

First story is a two part called ‘Saturday Morning’.

Billy & Write